Atmosphere by Taylor Jenkins Reid

  • Secured attendance from 15 influencers from Instagram and TikTok for LOVE IS IN THE ATMOSPHERE - a Valentine's Day event at the Adler Planetarium in Chicago, IL
  • Partnered with Annie Hex (4.5K+), @mayfieldmagic (2.7K+), and @bramstrology (1.6K+) for on-site tarot and astrology programming
  • Generated organic attendee posting throughout the night under the hashtag #LoveIsInTheAtmosphere
  • Social reach tied to hashtag usage and local giveaway activity totaled 45K+ followers on Instagram
  • Extended visibility through Instagram feed posts, Stories, Facebook Stories, and LinkedIn promotion
  • Supported by social promotion from @ballantinebooks, @tjenkinsreid, @adlerplanet, @randomhouse, and local bookish/community accounts

The 5 Types of Wealth by Sahil Bloom

  • Generated 185K+ social likes across influencer, creator, publisher, and partner content
  • Secured 27 teacher influencers for back-to-school outreach, driving exposure to a combined 2.9M followers
  • Expanded the campaign beyond book media by landing wellness creator coverage, including @anawolferman (936K TikTok / 114K Instagram), and @lindanguyenlee (53K TikTok).
  • Extended reach through brand partnerships, including a back-to-school giveaway collaboration with Stasher
  • Sent books and personalized packages to marquee accounts in the finance, business, and self-improvement space, including mrsdowjones (1.2M), girlsthatinvest (1.1M), Manifestationbabe (438K), the.retired.millennial (259K), and firstgenliving (203K).
  • Helped drive sustained creator and media conversation across Instagram and X, with coverage from names including @BillAckman, @aliabdaal, @FORTUNE, @MichaelDell, @ryanholiday, @lizmoody, @todayshow, @simonsquibb, and @susancainauthor

Saltwater by Katy Hays

  • Sent 99 influencer swag boxes through brand partnerships with:
    • Drunk Elephant
    • KUSSHI
    • Taffy Town
    • Andie Swimwear
    • LĀTIKA bath salts
    • Vacation
  • Secured influencer participation from high-visibility recipients including Jenna Bush Hager and Parvati Shallow
  • Generated social coverage across TikTok and Instagram through influencer unboxings and posts
  • Extended reach with an additional 50 book-only influencer mailings featuring the hardcover and a personalized letter

More accomplishments!

Project Hail Mary by Andy Weir

  • Secured 85 top content creators with millions of followers for the Griffith Observatory movie pre-screening in Los Angeles (March 16, 2026)

Hold On to Your Kids by Gabor Maté and Gordon Neufeld

  • Revived backlist sales (+16%) for this book through an influencer campaign spanning parenting, family, and homeschool niches

Butt or Face by Kari Lavelle

  • Procured coverage from 22 influencers with 1.1 million followers total

Celebrity outreach for diverse picture books

  • Procured free coverage and/or blurbs from celebrity influencers for picture books celebrating diversity, including Our World Is a Family by Jennifer Jackson and Miry Whitehill and The Rainbow Parade by Shane Jordan and Dr. Rick Hendrix
  • Hits included: Rihanna, Elton John, Paris Hilton, Nancy Pelosi, Lance Bass, Jenna Fischer, Rachel Bloom, Whoopi Goldberg, Chelsea Clinton, Kristin Chenowith, Kelly Osborne, Cheyenne Jackson, Tom Daley, Billie Jean King, Neil Patrick Harris, and more

 

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