I have six years of experience in traditional publishing, plus a master's degree in book publishing. In my current role at Random House handling adult fiction & nonfiction, I’ve driven viral TikTok campaigns, secured hits on major accounts, and turned overlooked backlist titles into bestsellers.

At Sourcebooks, I built and led the kidlit influencer program across eight imprints, boosting our reach by over 1500% and landing free coverage from top tastemakers. My authors have included Taylor Jenkins Reid, Andy Weir, Jodi Picoult, Jennette McCurdy, Nicholas Sparks, Sarah Adams, Sahil Bloom, Zarna Garg, and more.

I'm excited to manage every level of your influencer strategy and execution, including:

• Building highly targeted pitch lists
• Distributing free digital or physical copies
• Creator vetting and outreach management
• Campaign strategy by platform (BookTok, Bookstagram, Substack, YouTube, etc.)
• Drafting press releases and pitch letters
• Writing influencer post decks for pub-day follow up to accounts
• Securing paid influencers and crafting campaign briefs to guide their content
• Packing and designing physical swag boxes
• And more according to your needs!

Let's chat to figure out the best approach for you!